Trade Marketing Manager
Mondelez International · Shanghai, China · listed 16 days ago
Marketing Manager
Job Description • 洞察品类发展趋势，把握品类特性，并针对其制定相应的南西区品类落地推动策略，定期完成品类表现的分析工作。 • 洞悉现代渠道发展的规律，了解其发展趋势，规划及制定符合南西区现代渠道的落地活动。 • 统筹整合南西区各品类及各渠道的必赢活动，制定执行标准及考核指标，跟进执行过程及针对执行结果进行回顾。 • 基于南西区的投资策略，精准高效管理相应活动费用，并定期进行活动及门店投资的投产比分析。 •…
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